Adidas and Puma are two of the most well-known athletic footwear brands on the planet. Adi and Rudi Dassler launched their shoe business in their mother's laundry room, which was almost immediately successful. However, by the end of World War II, the Dasslers had been torn apart by a vicious feud, which had split up their business and their family and sent each down separate, frequently contentious paths. Two rival sneaker companies emerged from the flames of their rivalry. These companies would revolutionize the world of professional sports by inspiring amazing behind-the-scenes deals, stunning advertising campaigns, and multimillion-dollar contracts for professional athletes, from Muhammad Ali to Virat Kohli. Listen to this fascinating series based on the true story of sibling rivalry.