Aaj Market mein har ek product ki ek Story hai , Jo us product ki company dwara hi sabke samne lai jati hai aur uspar hum badi asani se believe karlete hain,fir us product ko kharid lete hai. Isiliye successful Marketers kabhi bhi apne product ke features aur benefits ki baat nahi karte hain,vo toh bas us product ke piche ki ek story taiyaar karte hain aur use hi sunate rehte hain. Ye Book summary aapko yahi btati hai ki aajke samay mein consumers ki asli demand kya hai. Toh agar aap ek Marketer hain ya fir Consumer, aap dono ke liye hi ye janna behad jaruri hai.