Made with in India
traditional and modern means or development. Communication development Communication is communication with a social consigns. It is primarily associated with rural problems but has also concerned with urban problems. Development communication seeks to create an atmosphere for change as well as providing innovations. Prove it. Society may change. Nora Cabral, 1975 Defined development, communication as the art and science off human communication applied to the speedy transformation off a country from poverty to a dynamic state off economic growth and makes possible greater economic and social equality and the larger fulfilment off human potential. Wilbur Sham, 1964 was the first to recognise that the communication could play an important role in the national development off the Third World countries. He believed that mass media could better the lives ofthe people by supplementing the information resources and exposing people for learning opportunities. Sham's conceptualisation off the interaction between mass communication and development became the focus off many development programmes. He conceptualised a relationship between development communication on economic goat, which has bean, the main fighting tool for development programmes. Trish tells me he's off communication for developmental. 90% off the vault's population lives in developing countries on DH, 70% off them live in rural areas. Mass media such as newspapers, televisions and the Internet do not effectively teach. These people are thieves. Media do not have the required impact in terms ofthe motivating change and development as shown by many research studies. The high rate off illiteracy added soda in ad equator reach off mass media impede almost 80% off India's population who reside in the rural areas, folk arts and traditional media are the aesthetics components, an integral part ofthe the process ofthe living in the community for social change and development. What is required is a change in their beliefs and the value system off individuals, thus making them more adaptive and responsive to the changing scenario. The roll off the development communicator is to find communicative vase toe influence. These beliefs and values systems. Traditional media is the tool off communication, having special characteristics to express social culture, religious, moral and emotional needs off the people ofthe society to which they belong broadly that traditional media bombs, which are extensively used for communicating social messages, can be classified as drama, dance, song, mime, storytelling, puppetry, street theatre and fork media. Traditional media was discovered several years ago in India as a means off development and educational communication, it has remained a significant tool in the process off motivating people in there decide direction. It helps to convey educational messages through entertainment, colour, costumes, music and dance. As these elements constitute an integral part ofthe their culture, the audience will be able to identify easily that the experience provided by traditional media that's it is the most appropriate educational medium for bringing about changes in attitude as it is informal and unscripted in nature. This intern helps the rural masses toe except social changes. Let us consider an example off traditional media used in rural areas. Traditional media plays an important role in sustaining agriculture. Traditional media helps farmer to make efficient, productive and sustainable use off their land and other agricultural resources by providing information, training and education. Certain traditional media forms are identified toe assist farmers to improve farming methods and techniques to increase production efficiency and income. It is hoped that it will ultimately improve their standard off living and lift the social and educational standards off rural life. Modern means off communication or development. Modern media may refer specifically to present times as well as the present. It forms off communication that involved computer, Internet and Mobil's as the latest mass communications medium. Modern forms off communication related to the intermediaries that are based on the technological advancements in India. Mass communication channels like newspaper Maxine, Radio Television fell, and the Internet and Mobile known as new media, are best suited for dissemination off information to a large number of people at a greater speed with a lesser cost per unit without media are single. Day is not possible for a man in this cyber era, it is like David out Media is a David state development. Off electronic media may have transformed the globe into our village integration off traditional media with modern media. Over the years, traditional media has been increasingly recognised as workable tools toe empire development messages both through life performances and also uniform integrated with Elektronik. Mass media. Electronic media like radio and television have extended the area off coverage off traditional performance, while traditional media of it they're inspiring colour and costumes, dance and music have encouraged the content off the electronic media channels. Many scholars have suggested that integration off traditional media with electronic media for quicker transmission ofthe information as it can motivate the rural audience. Traditional media should be an integral part ofthe any communication programme for rural development wherever possible. These should be integrated with electronic media as the local people, our family, our But these forms, which may have been used earlier only to provide entertainment collaboration between the folk artists and the producers is absolutely essential for the successful use off folk media and electronic media together for development purposes. However, under the impact off the more glamorous and more powerful electronic media that traditional media and folk art forms are being influenced and even transformed at the same time, it is promising to see how skillfully the electronic media uses the traditional are for forms to convey contemporary messages on radio and television, particularly in programmes for farmers. It is this integrated approach which will strengthen the efficiency off both technology based and folk media. Ah, healthy combination off the modern and traditional makes for a practical approach, but care must be taken to retain that originality ofthe traditional media. It is, however unlikely that the electronic media will completely replace the traditional media just like television viewing has not affected newspaper leading traditional media needs to retain its social authenticity hands. It should be used with understanding and sensitivity. Not all traditional media can be used for development communication purposes. Care must be taken to choose the most suitable form to communicate their 11 messages. Traditional media productions should be in tune with the needs ofthe society and related to the customs and believe off the local communities. For example, the Marcia, which is a farm off Irma in Maharashtra, cannot be used effectively to spread social messages in rural Kayla, efforts should be made to preserve the originality ofthe bomb without altering or destroying the form. Traditional media became effective in the many political and social campaigns launched by Martin Maher Gandhi and after independence, the Union government continued to utilise these traditional performing arts to convey messages and generate awareness off development programmes in the rural areas.