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Know your Podcast AudienceIf you have good content and great storytelling skills, then creating a podcast can help you in reaching millions of people. The relationship you hold with your audience is the most important one. You create your content for your audience, you gather people who have the same thinking as you, or you gather around minds who aspire and want to know a piece of you or the knowledge you hold. It could be how to make a lovely and delicious recipe or you teach and stimulate someone’s mind, there is always a targeted audience for each topic.

Why is having an audience important?

If you notice, in all of these above scenarios, that your audience plays a vital part in the journey of a podcast. Building yourself a huge audience will take some effort because they are the companions who will last with you and take you to the level you always aspire to be and have started the special project in the first place.

So, in this article, we will acquaint you with different aspects of knowing your audience and cater their wants which will benefit you and your podcast in the end

What can we assume about our audience?

As much as this audience aspect might look complex to you, it can be simplified and jotted down to one simple sentence. All they want is good relatable content.

Furthermore, it is up to you on how you deliver these wants while being in your comfort zone. You need to put out meaningful content that you believe in because whatever you create will attract your niche audience who want to hear more of where that came from, they want to know more about what you talk about and commend the way you talk about it. So try to give them what they really want in an entertaining way.

Targeting podcast audience based on content

We understand that you must feel really afraid to jump right in, so let us help you here. It is recommended you understand what the people want and create your content based on that knowledge.

For example, you could use different platforms and forums which helps you determine what is the current hot topic, and what the audience is looking for at this particular time.

To follow that up with a scenario. Imagine that you are a chef and have so many recipes up your sleeve that you do not know where to start.

So divide your expertise into categories such as easy to cook meals, fusion meals, etc.                                              Know your audience

Now, based on your category think who would be the appropriate audience. In the “easy to cook” category, you could target working professionals, busy moms, etc.                                                   Know your audience

So based on your expertise, channelize your content to the right audience.


If you have already taken the plunge in your project then you must have gathered a certain reliable audience, so ask them! Getting feedback and knowing what they are looking for is the most constructive advice and help you will get. You can do this in various ways,

  • Comments-

    Many platforms allow users to put comments and interact. On average, more than 650 comments get added to Kuku FM every day. Consider your comments as a number 1 tool for exchanging feedback

  • Social Media

    In this day and age, this should not come to you as a surprise, social media can be a valuable tool if used in the right way

  • Your podcast-

         Ask for feedback on your podcast. Give users an email ID to reach you           and share their feedback

Do not narrow down your audience

You should not pay attention to every detail and cater to the specific wants. You need to be yourself and put out content that works for you, as well as market it well, and your audience looks for exactly that. Natural content is something that will make you stand out and the passion you deliver it with will be shown no matter what.

In addition to that just make sure of three things that will make an evident difference, which are-

  • Engage
  • Educate
  • Or entertain

If you know your content is doing one of these three, you are on the right path, our friend. All you have to do is to refine your content and your growth will accelerate to great success.

Besides, there are a lot of other ways to give a boost to your content. Such as being on a platform that already has a vast following. For example, KUKU FM has an enormous listening audience- 25 lakhs listens. Platforms like these will drive your content and make sure it is heard by lakhs of people so the time taken to increase your audience is cut by a mile.

You can also reach lakhs of people with the help of KUKU FM. Click here to start your journey.

We wish you the best and hope you achieve all that you work for!


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