Even if you make your podcast with great effort and you can’t find your audience, you might be disappointed. It makes you frustrated if you make your show or podcast wholeheartedly and yet your expected audience doesn’t listen to it or reach the podcast. Now in such a situation, the information about your podcast should reach your listeners, for whom you are creating the podcast. Let them know about their favorite podcasts in any way. This is called a podcast ad. In this article, we will learn how to advertise or promote a podcast.
To promote a podcast, you first need to know why you should promote your podcast. Your podcast should be heard more and more and this should increase your publicity, that’s why podcasts are advertised. In addition to fame, podcasts are also a way to monetize, so when more and more people listen to your podcast, they will also open the door to monetize it directly for you. So it is very important to advertise your podcast so that you can open the way for publicity and monetization.
Before considering earning money from a podcast, check to see if these elements are in order,
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Podcast Content
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Presentation
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Public contact
Content
Before promoting podcasts, ask yourself whether your content is worth it and that you can continue to deliver. Because if you decide that you will go on this venture but stop mid-way, your audience will be disappointed. Posting good content in a Podcast is a must. So that you can make money from your podcast and more importantly you are gathering people and making a difference in people’s lives.
Presentation
Observe for yourself what level of presentation do you have? Similarly, according to the statistics of the audience you receive and feedback from people, it can also help you to change your presentation. If your presentation is great then you don’t need to advertise much, your audience is eager to hear from you and visit your podcast. But to get to that level of recognition, everyone needs to start from scratch.
There are multiple ways listed on our Kuku FM blog which you can browse through to make your presentation reach its full potential.
Enhancing communication
Increasing public relations is essential when creating a Podcast. This will help you to grow your audience. It will not matter or be of any significance if you are doing everything right with your podcast but there is no one to listen to it. hence, it is important you build good public relations, keep promoting your podcast until good traffic is generated.
Ways to promote podcast:
1. Social Media
Social media is the most powerful and amazing medium of publicity today. Social media is a great way to reach more people at once. If you want more listeners for your podcast, advertise it on your social media account. Talk to your friends and acquaintances about it and ask them to share it on their social media if they like your podcast. This can be a great way for you to promote it.
2. Regular advertising
Advertising is about telling ordinary people about anything and attracting people to that element. Advertising helps your podcast reach more people. There are many apps on which you can advertise your podcast. It will cost you a little money, but it will be very beneficial for your podcast in the long run. It can collect the audience for you. The audience can be brought to you from different platforms. But it’s not that once you get promoted, you’ll have a lasting audience. You will need to advertise your podcast in different styles from time to time. Only then will people know about what you are doing.
3. Marketing
Here we must understand the difference that marketing and advertising are two different things. A lot of people think advertising is marketing, but it’s not. Advertising means the conveyance of information of any product or service to the public, whereas marketing means that the product is made for the public. You created a good ad for your podcast, but if you don’t create a podcast accordingly, it can be a loss for you.
According to the advertisement, it should have content and it should have better quality. If your ads and actual podcasts are different, then you can never be a successful podcast.
4. Email Marketing
This is a great tool to get your podcast to more people. You can get multiple audience email IDs from some directories or your podcast hosting app, and you can use them to report your new episodes to them on a later date. It has a positive impact on people.
In addition to all these steps, you should also remember to choose an app for your podcast that will give you a maximum audience. Currently more than 1 lakh people listen to Kuku FM on a daily basis. So, creating content on Kuku FM would directly give you access to a wider reach. A great app can reach you more people faster, and at the same time guarantee you your progress. By being a creator on Kuku FM, you are guided, and once you reach a good amount of followers your content is promoted across their network of 15 million people.
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